Monday, July 16, 2007

Victoria's Secret: Stop sexualizing teens

Mr. Bucksbaum,

I noticed a recent Victoria Secret window display leads me to ask this question:

Is it acceptable to feature a topless teenager in a window display which fosters the acceptance of youth as objects of sex?

Even if the model was of legal age, the display clearly makes the implication of young teen girls as sex objects.

This is unacceptable and irresponsible advertising.

I urge you and your company to take responsibility for the messages sent in your advertising. There are countless ways to market your products without degrading women and young teens.

1 comment:

john said...

1) Victoria's Secret is blatant and boldly erotic in the marketing of their products.
(2) They exhibit little sense of concern regarding moral sensibilities.
(3) Their response to expressions of concern are and have been disingenuous for a long time.
(4) Their advertisements on television are frequently foisted upon an audience unprepared and, in many cases, undesirous of their "in your face" sexual imagery.
(5) Victoria's Secret is a very frequent advertiser on "Desperate Housewives."
(6) Their annual "Victoria's Secret Fashion Show" is about models parading before an ogling audience dressed to titillate and spur sales through pornography (guised as a fashion show).
(7) Victoria's Secret's arrogance that they think they can get away with using pornography at the local
mall, on national television, etc. And, to our shame, they have gotten away with it.
(8) Victoria's Secret lowers the "community standard" of the local mall. As it forces its willful way at the local mall, it diminishes the entire mall.

Expressions of concern fall on deaf ears. There is no remedy without rallying other shoppers in their community as the local VS, corporate VS and the mall itself say there is nothing they can do. [We simply do not and will not
accept this canned answer. They expect us to get
frustrated and go away.

www.americandecency.org