Saturday, November 12, 2011

Your Sponsorship of Glee

To: CustomerService@csr.payless.com
Subject: Your Sponsorship of Glee

As a consumer, I desire to support companies that are not actively working to oppose my value system. The television program a company chooses to advertise on speaks volumes as to whether or not I choose to buy that product or patronize that business.

And so, as a potential customer, I am contacting you to let you know how troubled I am by your sponsorship of the show Glee on FOX Broadcasting.

Instead of offering positive role models for its millions of young viewers, Glee teaches teens a course in illicit sexuality. The most recent episode entitled “The First Time”, which you sponsored, glorified teenage sexual activity – both heterosexual and homosexual – and gave teens the view that casual sex is meaningless and that young people who chose abstinence are abnormal and “odd.” Our youth are paying the physical and emotional price of these lies – lies your company help pay for.

Glee creator Ryan Murphy has made clear his agenda to push illicit sexuality on our youth and over the airwaves, having stated:

“It is tough to get that sexual point of view across on television. Hopefully I have made it possible for somebody on broadcast television to do a rear-entry scene in three years. Maybe that will be my legacy.”

I urge you to pull support from this concerning program and use your corporate influence in ways that build up, not tear down, our society and our youth, exercising greater care in the ideas and content you promote.

I look forward to your response.

2 comments:

john said...

Dear Valued Customer,

Thank you for contacting Payless ShoeSource.

Thank you for taking the time to reach out to Payless regarding your feedback on Glee's "The First Time" episode. The concerns and opinions of our customers are important to us, and we thank you for contacting us with your input.



As you can imagine, as a family footwear retailer, Payless has a very diverse customer set representing a range of ages, interests and demographics. Our advertising is intended to connect our brand and products with a broad range of consumers through forums that are fun, hip and relevant, as well as family-friendly.



Our media agency works closely with us to monitor our advertising placements and to assess changes or adjustments based on content, alignment to our unique marketplace position and consumer programming preferences. Please know that your concerns will be taken into consideration as we continue to work to connect with our customers.


Thank you again for taking the time to share your feedback.

Jennie
Payless ShoeSource Customer Support Center
1-877-474-6379

john said...

It is nice to know that Payless ShoeSource places being "fun, hip and relavant" as more important than morality.